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Travel to Sydney, Australia and View It’s Vibrant Personality

Now is a great time to find cheap airfare to Australia.

A new tourism promotion for Sydney was announced in London last night during Australialive week, launching a new word into the lingo.

The promotion is based around ‘Sydnicity’ — the word created for the campaign which summarizes all of Sydney’s magical sights and moments, its beauty, vibrant personality and spirit.

The introduction by Tourism NSW was part of the international roll-out of Sydney’s new tourism campaign.

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